Using Content Marketing for B2B Lending Lead Generation

 

When you’re the little guy on the block and trying to get the attention of the the big guys in your industry, it requires a lot of shouting and flapping of wings. 

 

Wesley Yuhn states operating any small B2B business is challenging and acquiring valuable, sales-ready leads requires a lot of ingeniuty and gumption. 

 

You invest tons of work in cold calling – either by yourself or with the aid of a sales call center. But, are you investing enough in those things that brings potential clients to your site that make your cold calling less icy? 

 

Wesley Yuhn further suggests there are several ways to grab the attention of those in your target market industry. When it comes to B2B lending sites, the content has to be important to your customers and relevant to their needs. 

 

WesleyYuhn goes on to say you need to start by investing in content marketing whether you write the content or pay a content management site to do it for you. Next, you need to find a way to track what your visitors like and don’t like, where they go and what they avoid and most of all what they download from your site.

How to Judge Sales-Ready Leads

Well, that sounds like we have the secret of the ages and an apology is in order if you expect one single answer. There are several ways to gauge when a click on your site is ready to make a decision and when they are just tinkering with the idea for the first time according to Wesley Yuhn & ACHDP.com. 

 

As one of the top experts in both the fields of marketing and B2B lending, Mr. Yuhn offers the following advice for novices:

• Start by purchasing an easy to use real-time reporting software metrics program that will enable you to find out what type of visitor you are attracting
• Create a sales-lead profile of the type of business that you wish to attract and check it against the type of traffic, finding its way to your website
• Present several types of content on your site-- including articles with statistics, charts, graphs and price comparisons
• Include reviews of your competitors as well as any reviews that you have received from people who have done business with you
• Include articles that are newsy and newsworthy about the product or services you have available, even if it is not about you specifically
• Include survey results, story articles, how to videos and human interest articles on your blog
• Include a call-to-action on every single page of your site and blog and social media

Plan to add at least 5 articles and 5 blog posts to your site every week. Once you have at least 15 articles in place, start your real-time metric tracking and see which articles visitors spend the most time with, comment on, like, share or download. 

 

Wesley Yuhn Tampa & Wesley Yuhn Reviews states real-time metrics will identify each IP address and tell you who it belongs to and where they are located. The next task is to compare the visitors that are most active with your personal leads profile for B2B lending options. If you are attracting the wrong type visitor, change your content and keep playing with it until you get the right visitor.